The "Rolleiflex" brand is famous for its high-quality medium format twin-lens reflex (TLR) cameras, designed for professional photographers. While the Rolleicord line was aimed at amateurs, Rolleiflex cameras were celebrated for their rugged build, compact size, and exceptional Zeiss and Schneider lenses. The Automat and newer models featured a semi-automatic film winding mechanism, making them ideal for fast-action photography. These cameras supported 120, 117, and 127 film formats. Though Rolleiflex production ended in 2015, the brand continues through DW Photo.